Social media management is a service that involves the creation, scheduling, publishing, and analysis of social media content on behalf of a business or individual. This service is designed to help clients maintain an active and engaging social media presence, increase brand awareness, and drive traffic and sales to their website or other online platforms. Social media managers work with clients to create a content strategy, develop a content calendar, and manage social media accounts on various platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.