12 minute read

Optimise Your Website’s Navigation Based on Consumer Behaviour

Your blog, ecommerce site or online journal will be more successful if you provide a simple, intuitive user experience (UX). Users will seek out alternatives if they don't have a clear direction. Your bounce rate will soar if you don't provide this clarity.

Optimizing your website's navigation standards to reflect consumer behavior can dramatically improve the UX. Consumer data can be used to track bounces and trace customer journeys from the landing page to exit page.

To get a better understanding of customer behavior, you may need to conduct a UX audit. UX audits will evaluate factors such as accessibility, mobile formatting, broken links, and navigation standards for your site.

Ethically Obtaining Consumer Information

Web design is all about data collection. While accurate data is essential to ensure your website runs smoothly, you shouldn't go too far and violate the privacy of consumers.

Website administrators and website designers end up collecting far more data than they actually need. This could be a problem if there is a data breach, or if your security vulnerability causes you to collect too much data. Take a look at your data collection strategy and ask the following questions:

  • Are the data you have collected personally identifiable?
  • Are you liable for data that is lost or misused?
  • Are you able to use the data in a reasonable way?
  • Are you open about the data that you collect?
  • These questions will help you determine if your current data collection strategy has been ethical. This will make your strategy more efficient and reduce the amount of unusable or inefficient data that slows down your decision-making.

Interpretation of Consumer Data

Optimizing your website's navigation standards is possible by ethically using the consumer data you have obtained. Many website administrators and marketing departments don't know how to optimize navigation based upon consumer behavior data.

Website navigation analysis can be started by tracking and recording the inbound traffic sources. You can use traffic sources to help you estimate the effectiveness and who is visiting your site.

Filter your search results to eliminate "fake traffic" and refine your search to find out more about those who visit your site. This stage is crucial as it will help you save time later. You'll be able to tell if social media users are clicking on prices or if there's a problem with your navigation menus that prevents pay-per-click users finding the information they need.

After you have filtered users and understood your customers, it is time to track the journey of your visitors through your website.

Tracing Consumer Journey

By creating journeymaps for your website, you can improve the accuracy of your customer journey. You can identify the following things with a journey map:

Touchpoints with consumers: Where do they first come across your brand? What are the consumer pain points that prevent consumers from converting to Christianity? Desired actions: How do you want your customers to navigate your pages? You can create a detailed journey map to identify the navigation your ideal user will use and highlight moments when they may diverge from the path you have set.

Google Analytics (GA4) allows you to assess the actual journey of your customer. You can use GA4 to evaluate path exploration by using the "explore” panel on the GA4 homepage. This will let you see the real paths that users took to arrive at your pages.

You can filter these results as often as necessary to evaluate the effectiveness of your pages. These insights can be combined with other information such as the duration of the user's session or the bounce rate for certain pages. You may have problems with your navigation standards if you notice that certain pages have high bounce rates, or a long "dwell-time",

You should conduct a UX audit if you are not satisfied with the results of your path exploration assessment.

Create A Clear And Motivating Value Proposition

A Value Proposition is your primary reason a prospect should make your site’s desired action. This is where you point out the strengths of what you are offering. It is crucial to be honest with yourself, therefore the potential customer, and address your strengths with transparent comparative research. Have an accurate and adequate amount of information on your product or services. Customers not only want to know “What’s in it for me?” but “Why buy from you?”

Audit of General UX

A UX audit will help you optimize your website structure and improve your customer journey. Assess your current UX standards, and then compare them with the navigation best practice.

Consistency: Can users use the same buttons or tabs to navigate through your site? Visible: Can symbols be accompanied with text? Users can quickly locate the drop-down or menu page. Flexible: Can you accommodate a wide range of consumer preferences? Are users able to quickly trace their steps, if necessary? Concise: Do you utilize too many "mega menus"? Are there better ways to present navigation options? It shouldn't take long to audit your current navigation principles. The problem pages are already identified so that you can identify the problem and explore other options for presenting navigation options.

After you have assessed your navigation options, do an audit of the structure of your website. From a UX and SEO standpoint, highly hierarchical sites can be suboptimal. Although categorization can be useful, strict hierarchies can lead to silos that isolate pages from the rest. Horizontal linking allows users to connect silos and helps them find the information they are looking for.


Website design and maintenance are more difficult today because of accessibility issues. Millions of people have some kind of disability that affects their ability to interact with your website. It is possible to increase your website's ROI and enhance your brand image by focusing on accessibility.

Consider the following when auditing your website's accessibility navigation:

Is the anchor text accurate in describing the linked content? Are you using the right title tags for each page? Is it possible to navigate your entire site with just a keyboard? Are there mouse traps? Are your buttons sufficiently descriptive and screen-reader-friendly? A website that is accessible will improve your navigation and allow users to interact in the same way you intended.

Mobile Formatting

Website administrators and designers can have a lot of trouble with mobile formatting. Mobile websites have limited space and navigation menus shouldn't take up too much of the page.

It is essential to provide a user-friendly and intuitive mobile experience. It is important to reduce the amount of scrolling that users do on mobile sites. Repeated scrolling can cause severe pain for mobile users and can lead to swelling and inflammation in the thumbs and fingers.

Mobile users will appreciate a mobile-friendly UX. You can use traditional mobile site design options such as the "hamburger" icon or add text-with-icon buttons to make it easy for them to see the information they need.


Consumer data can be used to track your customer journey and identify problems. To identify potential problems, you can use key insights such as bounce rate or dwell time. Keep your site's classic icons, such as the "hamburger" icon, intact and make sure all navigation tools are accessible.