Background:

Sacha Dench is a British conservationist, adventurer, and public speaker. She is known for her pioneering work in protecting migratory birds and is also the founder of Conservation Without Borders. Sacha Dench is looking to revamp her website to better showcase her work, provide a more engaging user experience, and attract more followers to her cause.

Goals:

The primary goals of the new website are to:

Increase engagement with visitors by showcasing Sacha's work and her mission to protect migratory birds. Provide easy access to information about her projects, events, and media coverage. Enhance the user experience through a modern, responsive design that is easy to navigate on desktop and mobile devices. Drive traffic to the website through improved search engine optimization (SEO) and social media integration. Encourage visitors to get involved by donating, volunteering, or sharing Sacha's message with their networks.

Target Audience:

The target audience for the Sacha Dench website includes:

Conservation enthusiasts who are interested in learning more about Sacha's work and supporting her mission to protect migratory birds. Educators and students who are studying conservation and sustainability. Media professionals who are interested in covering Sacha's work and her projects. Potential sponsors and donors who are interested in supporting Sacha's cause. Members of the general public who are interested in learning more about migratory birds and conservation efforts.

Design:

The website design should be modern, clean, and visually engaging, with a focus on high-quality images and videos. The design should be responsive and optimized for both desktop and mobile devices. It should incorporate Sacha's branding, including her logo and color scheme, and should be easy to navigate.